Abdolalipour, A., & Babrdel, S. (2025). Fuzzy modeling of the effects of green advertising on consumers' green preferences.
Journal of Intelligent Marketing Management, 6(2), 206-229 (in Persian).
https://doi.org/10.22034/JABM.3.2.15564.351256.32576595
Aghazadeh, H., Hasangholipour Yasori, T., Latifi, M., Mehrnosh, M., & Soleimani, S. (2019). Developing a Sales Model based on Open Innovation in the Building Industry (Case study: Iranian Atlas Construction Group). Journal of Business Management, 11(2), 221-240. (In Persian) https://doi.org/
10.22059/jibm.2018.260292.3099
Aghazadeh, H., & Latifi, M. M. (2020). Business Analysis. Samt Publication. (In Persian)
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human behavior and emerging technologies, 2(4), 314-324. https://doi.org/10.1002/hbe2.195
Alamdari, M. H., & Mirbagheri, S. A. (2026). A conceptual review of individuals' reactions to artificial intelligence identity disclosure: Developing a framework to explain these reactions in advertising.
Advertising and Sales Management Journal, 6(4), 1-35 (in Persian).
https://doi.org/10.22034/asm.2026.2087794.3521
AlQahtani, F. A. (2025). Trust or Trickery? A Systematic Review of Greenwashing and Branding. International Review of Management and Marketing, 15(6), 424. https://doi.org/10.32479/irmm.20758
Andriani, A. D. (2025). The future of digital content: AI-generated texts, images, videos, and real-time production. In Impacts of AI-generated content on brand reputation (pp. 143-170). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-4327-3.ch006
Arora, K., & Singh, A. (2026). From Greenwashing to Genuine Sustainability: Ethical Marketing in the Age of Conscious Consumers. In AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing (pp. 289-310). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-6731-6.ch011
Baek, T. H., Pantano, E., Plangger, K., & Kim, J. (2026). Evolution, challenges, and opportunities of AI-generated advertising. International Journal of Advertising, 1-5. https://doi.org/10.1080/02650487.2025.2612445
Baryshkov, K., Kuzina, Y., Smuk, I., & Tkachuk, M. (2026). Consumer trust in AI-generated marketing content: A systematic literature review and research agenda.
American Impact Review, 6(3), 1-22.
https://doi.org/10.66308/air.e2026024
Brañes, L., Gamarra, M. F., Guillen, N. K., & Regalado, M. (2025). Avoiding greenwashing through the application of effective green marketing: The case of hospitality industry in lima city—Peru. Sustainability, 17(17), 7605. https://doi.org/10.3390/su17177605
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology.
Qualitative Research in Psychology, 3(2), 77-101.
https://doi.org/10.1191/1478088706qp063oa
Bromideh, A. A., Abbasian, E., & Ansari, M. (2025). AI-driven predictive model for detecting and analyzing greenwashing patterns in online marketing contents.
Journal of Intelligent Marketing Management, 6(4), 34-61 (in Persian).
https://doi.org/10.22034/JABM.3.2.15564.31256.32578.74785
Cohen, J., Sands, S., Raw, J., Chan, E., Ferraro, C., Demsar, V., & Wang, L. (2025). Navigating Moral Harm Brand Crises: A Conceptual Framework for Understanding Consumer Response. Journal of Business Ethics, 1-23. https://doi.org/10.1007/s10551-025-06170-y
de Grefte, J., & de Bruin, B. (2025). Sustainable finance, biodiversity, and greenwashing: how contested values, metrics, and causation facilitate information distortion, information omission, and information pollution. Current Opinion in Environmental Sustainability, 74, 101522. https://doi.org/10.1016/j.cosust.2025.101522
Dong, Y. (2025). Implementation of artificial intelligence for brand equity. Cogent Business & Management, 12(1), 2471538. https://doi.org/10.1080/23311975.2025.2471538
Esmaeilzadeh Ashini, M. T., & Asadolahidehkordi, E. (2025). Investigating the negative implications of artificial intelligence usage in digital marketing.
Advertising and Sales Management Journal, 6(2), 1-16 (in Persian).
https://doi.org/10.22034/asm.2025.2060795.3388
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School.
Free, C., Jones, S., & Tremblay, M. S. (2025). Greenwashing and sustainability assurance: a review and call for future research. Journal of Accounting Literature, 47(4), 739-764. https://doi.org/10.1108/JAL-11-2023-0201
Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts.
Journal of Consumer Research, 21(1), 1-31.
https://doi.org/10.1086/209380
Ghorbani, M., Latifi, M. M., Soltani, H., Khani Pordanjani, S., Gholami, S. (2026). Designing the Policy Making Model for the Development of Social Entrepreneurship (Case Study: Villages in the West of Iran), Journal of Rural Research, 17 (1), 23-46. (In Persian).
https://doi.org/10.22059/jrur.2024.373059.1916
Ghorbani, M., & Latifi, M. (2023). Introducing GHORBANI Business Model in Micro Enterprises for Empowering Local Communities. Journal of Rural Research, 14(2), 310-325. (In Persian) https://doi.org/
10.22059/jrur.2023.354759.1816
Haidt, J. (2001). The emotional dog and its rational tail: A social intuitionist approach to moral judgment.
Psychological Review, 108(4), 814-834.
https://doi.org/10.1037/0033-295X.108.4.814
Hamidizadeh, M. R., Baramond, S., & Latifi, M. M. (2012a). Empowerment and Contextual Performance with Job Utility's Model. Interdisciplinary Journal of Contemporary Research in Business, 3(9), 1199–1218.
Hamidizadeh, M. R., Hajikarimi, A. A., & Latifi, M. M. (2013). Explanation and Evaluation of Strategic Positioning of Economic Enterprises. Journal of Strategic Management Studies, 3(9), 35-53. (In Persian) https://doi.org/
20.1001.1.22286853.1391.3.9.2.1
Hamidizadeh, M. R., Yazdani, N., Tabriz, A. A., & Latifi, M. M. (2012b). Designing and Validating a Systematic Model of E-advertising. International Journal of Marketing Studies, 4(2), 130. https://doi.org/
10.5539/ijms.v4n2p130
Hammond, P. K. A. (2025). The Effect of Perceived Greenwashing on Consumer Trust and Brand Loyalty. Available at SSRN 5575370. https://dx.doi.org/10.2139/ssrn.5575370
He, R., Cao, J., & Tan, T. (2025). Generative artificial intelligence: a historical perspective. National Science Review, 12(5), nwaf050. https://doi.org/10.1093/nsr/nwaf050
Hemraj, S. (2025). AI and the future of creative development: redefining digital media production. AI and Ethics, 5(5), 5105-5119. https://doi.org/10.1007/s43681-025-00765-x
Irfan, A., & Bryła, P. (2025). Green marketing strategies for sustainable food and consumer behavior: A systematic literature review and future research agenda. Journal of Cleaner Production, 486, 144597. https://doi.org/10.1016/j.jclepro.2024.144597
Isaac, M. S., & Calder, B. J. (2025). Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability. Consumer Psychology Review, 8(1), 3-14. https://doi.org/10.1002/arcp.1107
Israfilzade, K. (2026). AI-Generated vs. Human-Created Sustainable Advertising: Effects of Source Disclosure and Environmental Claim Strength on Perceived Greenwashing and Green Trust Among Generation Z Consumers. Sustainability, 18(14), 7270. https://doi.org/10.3390/su18147270
Katrandjiev, H., Naidenov, A., & Dinev, A. (2025). The role of AI in modern brand management. EMC Review - Časopis za ekonomiju - APEIRON, 31(2), 397-407.
https://doi.org/10.7251/EMC2502397K
Kaya, A., & Eker İşçioğlu, T. (2026). Is transparency valued or doubted? The impact of AI disclosure on consumer responses to sustainability messages and the mediating role of green scepticism.
Pazarlama ve Pazarlama Araştırmaları Dergisi, 19(1), 144-168.
https://doi.org/10.15659/ppad.19.1.1811603
Kirk, C. P., & Givi, J. (2025). The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications.
Journal of Business Research, 186, 114984.
https://doi.org/10.1016/j.jbusres.2024.114984
Latifi, M. M., Aghbelaghi, D. T., & Pordanjani, S. K. (2025). Exploring the psychometric properties and measurement invariance of the Resilience Scale for Iranian teachers: A network analysis perspective.
European Journal of Education,
60(1), e12885. https://doi.org/
10.1111/ejed.12885
Latifi, M. M., Ghalambor, M. A., Azimi, H. (2012). Forsighting and Evaluating Iran’s Automotive Industry Development Applying a Scenario Planning Approach. Canadian Social Science, 8(1), 170-185.
http://dx.doi.org/10.3968/j.css.1923669720120801.2090
Latifi, M. M., & Khani Pordanjani, S. (2025). The Influence of Strategic Intelligence on Organizational Performance with emphasis on the role of Strategic Compatibility in the Construction Industry, 6th International Conference on Strategy, 6 (2), 1-12.
Latifi, M. M., Soltanifar, E., Soltani, H. A., Gholami S. (2025). Assessing the Impact of Corporate Social Responsibility on Customer Satisfaction and Perceived Value of Iranian Luxury Cars, Social Business Journal, 2 (1), 92-107. (In Persian) https://doi.org/
10.22059/jsbu.2025.393954.1018
Latifi, M. M., Soltanifar, E., Soltani, H. A., Gholami S., Khani Pordanjani, S. (2024). The Influence of Cultural Intelligence on Sustainable Social Business Performance, Social Business Journal, 1 (2), 195-211. (In Persian) https://doi.org/
10.22059/jsbu.2025.374336.1001
Latifi, M. M., Tahmasebi, D., Soltani, H. A., Gholami S. (2025). Evaluating the Effects of Window Display Layout on Consumer Purchasing Behavior, Sales and Advertising Management Journal, 6 (1), 1-15. (In Persian) https://doi.org/
10.22034/asm.2025.2049324.3329
Lazarus, R. S. (1991). Emotion and adaptation. Oxford University Press.
LeBrun, A. (2025). The Risks of AI-Generated, Hyper-Personalized Digital Advertisements: A. LeBrun. Philosophy & technology, 38(3), 99. https://doi.org/10.1007/s13347-025-00935-z
Lincoln, Y.S. and Guba, E.G. (1985) Naturalistic Inquiry. SAGE.
Liu, D., Wang, H., & Zhu, Y. (2025). You plan to manipulate me: A persuasion knowledge perspective for understanding the effects of AI-assisted selling. Journal of Business Research, 200, 115598. https://doi.org/10.1016/j.jbusres.2025.115598
McKnight, D. H., & Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International journal of electronic commerce, 6(2), 35-59. https://doi.org/10.1080/10864415.2001.11044235
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude?
Journal of Marketing Research, 18(3), 318-332.
https://doi.org/10.1177/002224378101800306
Omara, H., Moawad, T. M., Ahmed, M. M., & Hussien, N. A. H. (2026). Substance over symbols: the impact of ESG decoupling and corporate governance on market capitalization in the UK. Journal of Financial Reporting and Accounting, 12 (4), 1-24. https://doi.org/10.1108/JFRA-01-2026-0055
Orooje, M. S., & Latifi, M. M. (2021). A Review of Embedding Artificial Intelligence in Internet of Things and Building Information Modelling for Healthcare Facility Maintenance Management. Energy Environ. Res, 11, 31.
https://doi.org/10.5539/eer.v11n2p31
Patel, S., & Dada, M. (2025). The Impact of AI-Generated Advertising and Virtual Influencers on Consumer Perception and Brand Authenticity. Journal of Media & Management. SRC/JMM-309. 25 (7), 199, 2-6. https://doi.org/10.47363/JMM/2025(7)199
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In L. Berkowitz (Ed.),
Advances in Experimental Social Psychology (Vol. 19, pp. 123-205). Academic Press.
https://doi.org/10.1016/S0065-2601(08)60214-2
Sajid, M., Zakkariya, K. A., Suki, N. M., & Islam, J. U. (2024). When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth.
Journal of Retailing and Consumer Services, 78, 103773.
https://doi.org/10.1016/j.jretconser.2024.103773
Sallaku, K., Macca, L. S., Santoro, G., & Thu Phan, T. (2025). Advertising in the digital era: Can AI evoke emotions like humans?. Business Process Management Journal, 31(5), 1785-1811. https://doi.org/10.1108/BPMJ-07-2024-0637
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students (5th ed.). Pearson Education.
Senan, N. A. M., Al-Kahtani, S. M., Alanazi, I. D., AbdAlatti, A., Alshadadi, M. A., Alhebri, A., & Mohammad, R. A. (2025). Unveiling the linkages between greenwashing, brand hate, and negative consumer behavior: The moderating effect of environmental concern.
Discover Sustainability, 6, 446.
https://doi.org/10.1007/s43621-025-01179-9
Sengar, S. S., Hasan, A. B., Kumar, S., & Carroll, F. (2025). Generative artificial intelligence: a systematic review and applications. Multimedia Tools and Applications, 84(21), 23661-23700. https://doi.org/10.1007/s11042-024-20016-1
Patel, S., & Dada, M. (2025). The impact of AI-generated advertising and virtual influencers on consumer perception and brand authenticity. Journal of Media & Management, 7(5), 1-6.
https://doi.org/10.47363/JMM/2025(7)199
Spence, M. (1973). Job Market Signalling: The Quarterly Journal of Economics. LXXXVII, 3, 355-74.
Tahmasebi Aghbolaghi, D., Latifi, M. M., Kazempour Aghdam, E. and Bozorg, R. (2026). Explaining & Evaluating the Influence of Career Adaptability on Social Development: The Moderating Role of the Supportive Effect of a Business.
Social Business,
3(1), 54-67. (In Persian).
https://doi.org/10.22059/jsbu.2025.394563.1028
Troglia, L. (2025). AI and Green Creativity Using Generative AI to Enhance Sustainability in Social Media Marketing (Master's thesis, Universidade NOVA de Lisboa (Portugal)).
Weiner, B. (1985). An attributional theory of achievement motivation and emotion.
Psychological Review, 92(4), 548-573.
https://doi.org/10.1037/0033-295X.92.4.548
Weiss, H. M., & Cropanzano, R. (1996). Affective events theory. Research in organizational behavior, 18(1), 1-74.
Weitzl, W., & Hutzinger, C. (2025). Betrayed by the favorite brand: rise and consequences of brand shame. European Journal of Marketing, 59(13), 175-206. https://doi.org/10.1108/EJM-03-2023-0165
Yang, R., Li, S., Qi, Y., Liu, J., He, Q., & Zhao, H. (2025). Unveiling users’ algorithm trust: The role of task objectivity, time pressure, and cognitive load. Computers in Human Behavior Reports, 18, 100667. https://doi.org/10.1016/j.chbr.2025.100667
Yoo, D., Kang, H., & Oh, C. (2025). Deciphering deception: How different rhetoric of AI language impacts users’ sense of truth in LLMs. International Journal of Human–Computer Interaction, 41(4), 2163-2183. https://doi.org/10.1080/10447318.2024.2316370
Zhou, C., & Jiang, B. (2025). How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining.
Journal of Retailing and Consumer Services, 87, 104431.
https://doi.org/10.1016/j.jretconser.2025.104431